You may have seen or heard this communications buzz word a time or two. What is it all about and how can it affect your business?
Unified communications, or (UC) is a framework for integrating multiple asynchronous and real-time communication tools, with the end goal of enhancing overall business communication, collaboration and company productivity.
Unified communications is not a singular technology but rather, an interconnected ecosystem of enterprise communication devices and applications that can be used harmoniously. The goal of unified communications is to integrate the software that supports synchronous and asynchronous communication so the end user has easy access to all tools from any device or platform.
How unified communications works
Typically, a unified communications ecosystem is supported by one or more platforms that help to facilitate integration among services. Take for example, something many businesses use as a means of lead generation, product or services webinar. This would require a webinar platform which would need use of an audio-conference system, built on an underlying VoIP platform and include unified messaging functionality that allow the host to communicate with the end customer in click to chat.
UC also allows users to moving from one mode of communication to another within the same session. Like starting a communication through email but then moving the interaction to real-time communication, on a voice call with one click or to a video chat without disruption.
These unified communications systems and their components can be implemented on premises, in the cloud, or a mix of each. Cloud-based unified communications, referred to as UC as a service or (UCaaS).
Some benefits of unified communications
By allowing employees to connect and collaborate in a more instinctual way, UC is often attributed to an increase in employee productivity and cooperation. Certain technologies, such as the effective use of video conferencing and interviewing, can be linked to reduced travel costs which directly affects the bottom line.
Is unified communications for you and your business? It’s worth a quick phone call to discuss the options, costs and advantages. With the speed of technology, unified communication is allowing more and more businesses to be better connected to their customers, collaborative with their teams, while lowering the cost of doing business. Now that sounds like something any business could get behind.